Understanding search volume provides insight into how frequently your target audience searches for specific terms. Deciphering competition levels can also reveal new opportunities for keyword research.
Industry Forums & Platforms
The world of SEO is a dynamic one and, just like the world around us, search engine algorithms change on an hourly basis. Having fresh keywords means not only understanding how people are searching for your business right now, but also spotting new trends and taking action on them as they happen.
As a result, the most effective way to keep your keyword strategy fresh is by using a forum or community engagement platform that allows you to build a discussion with a focus on a specific topic or theme. These forums often allow users to post questions, answers and feedback on a variety of topics and themes. Businesses can then use these discussions to create and optimize content that caters to the underlying needs of their target audience.
A good forum platform should also allow for user registration and moderation tools, allowing businesses to control the content that is posted on their site and ensure that their brand voice is maintained throughout the conversations. Some platforms even offer the ability to customize forum features, enabling businesses to build a discussion community that feels truly unique and authentic to their target audiences.
By monitoring the trends in a forum, businesses can then identify the keywords that are currently driving traffic and then incorporate them into their existing content. This will increase the relevance of their website and make it more likely to rank for these keywords in SERPs.
The process of keeping your keyword strategy fresh can take some time, but it is essential for ensuring that your content is up-to-date with the current needs and search habits of your audience. By using a forum or community engagement platform, it is easy to stay ahead of the competition and to keep your business at the top of searches.
It is important to remember that keyword research should always be based on the search intent of your target audience. Digging into the underlying motivations of searchers will reveal what they are hoping to accomplish, learn or buy by performing these searches and will help you to create content that provides solutions to their problems.
Customer Call Data
Keeping track of customer calls provides marketers with insights into the current issues and concerns of their target audience. These are often reflected in search terms, which can then be used to drive new content ideas and keyword research. This data can be a goldmine of information, from the most common service questions to the specific reasons for dissatisfaction. Using this customer call data as your talk-based North Star can make your customer service team more effective, and improve the overall quality of your brand image.
Getting in on the ground floor of trending keywords can give you an advantage over competitors. Identifying and acting on emerging search terms when they first emerge will get your content in front of people when they are looking for it, and potentially boost the number of visitors to your site. In addition to being more relevant to searchers, fresh keywords also tend to have lower competition, so you are less likely to find yourself battling against the big players for traffic.
Keywords change on a regular basis. This is due to seasonal trends, news, events and more. It’s important to refresh your list of keyword phrases on a regular basis to keep up with these changes and to ensure that your content is always on point.
It’s not just the keywords that you use in PPC campaigns that should be refreshed regularly, but all of the marketing materials you produce and post online. A stale blog post or an outdated infographic can hurt your SEO and lose you traffic. Keeping track of your SEO, PPC and social media posts will help you to optimize them for the keywords that are currently driving the most traffic for your business.
It’s a lot easier to keep your keyword strategy fresh by making sure that you are tracking and updating it on a regular basis. There are plenty of tools available that can provide you with all kinds of variations, synonyms and related keywords – make sure you take the time to investigate them!
Keyword Research Tools
There are countless tools that have been purpose-built for keyword research and they run the gamut from totally basic to totally advanced, but when done right, they can make your life easier, streamline recurring tasks and help you get better ROI.
For example, using search engine data is a great way to identify keywords that are already being used by your competitors and then create content that outranks them for those terms. It’s also helpful to identify the words and phrases that are generating search volume, which can reveal new opportunities for your brand to be found online.
Using discussion forums and platforms like Reddit and Quora is another great way to discover fresh, relevant keyword ideas. Look for questions and topics that are related to your industry or area of expertise, and then take note of the keywords that are being used in responses. These can be transformed into valuable long-tail keywords that will drive targeted traffic to your website.
A number of great, free keyword research tools are available, including Google’s suggested searches and the related searches tool within Yoast SEO. These can be used to generate a seed list of initial keyword ideas. After that, you can use more advanced tools like SE Ranking and Answer the Public to find even more keywords.
Another great way to stay up-to-date is by monitoring the news and media in your industry, which can offer a wealth of information about what is trending. This can be a good source of inspiration for new content and keywords, but you should always keep in mind that the buzz around a particular topic is often short-lived, so you will need to frequently refresh your keyword strategy.
Keeping your keyword strategy fresh is essential to ensuring that you are putting the most effective content in front of your audience. By identifying the solutions they are looking for, and providing them with content that answers those needs, you will increase the chance of converting traffic into leads and sales.
It is also important to remember that your audience’s lives don’t revolve around your business. The world is full of other solutions that can help them solve the same problems, so you will need to continually monitor what they are searching for and finding, to ensure that your content is being seen as a useful resource.
One of the best ways to keep your keyword strategy fresh is to monitor trends. This can include monitoring discussions on social platforms to see if there is a certain phrase or topic that keeps coming up, as well as analyzing the search history of keywords in your tool of choice. This will allow you to see if there are any new ways of searching that are gaining popularity, as well as helping you stay ahead of the competition by understanding what your audience is currently interested in.
A great tool to use for this purpose is Google Trends. This will show you a list of popular searches in real time for a specific region. This can give you a glimpse into the current pain points of your audience, allowing you to create content that is relevant and helps solve those issues. For example, if there is a trend around health-related topics, you could create content related to healthy meal prep or home workout routines. This will help you attract new customers as well as keep existing ones engaged.
Another way to stay ahead of the curve is by using data mining to anticipate future keyword trends. This is done by analyzing large datasets of search queries and finding patterns or trends in terms of how the results change over time. This will help you stay ahead of the competition by being able to anticipate what people are searching for in the future, and adjust your strategy accordingly.
Another great resource for this is the question sections of various forums, such as Quora. For example, if someone is asking a question like "How do you strengthen your immune system?" you can take this information and use it to create a blog post that discusses this subject in more detail, and incorporates the relevant keywords to ensure that your content is SEO-friendly. By utilizing these resources and keeping your keyword strategy fresh, you can continue to produce high-quality content that attracts new visitors as well as keeps existing audiences engaged. This will ultimately lead to higher conversion rates.